The Digital Guy

  What is Digital marketing? The term digital marketing has been used to refer the promotion of products, services and information via electronic channels. The focus here can be on either a single channel or multiple channels. Most traditional media such as television, radio, newspapers etc., are considered offline channels while the Internet is referred to as an ‘online’ channel. This definition includes all forms of communication delivered electronically such as emails, websites, blogs, social networks, mobile phones, instant messaging, video games among others. It also covers any type of advertising whether it appears in print, television, radio, outdoor space or even at point-of-sale systems like cash registers. It represents the most important tool for building brand awareness in recent years because they have become so easy to use and cheap to implement. They provide your company with visibility into what you may not know about yourself; how people perceive your business an...